How much should Nigerian bloggers charge for sponsored posts

When it comes to blogging in Nigeria, there are many ways through which bloggers can make money online doing what they know how to do best.

Blog Monetization systems like pay per click advertising, direct ad banners, sponsored posts and affiliate marketing can all work pretty well even for an average Nigerian blogger.

What are sponsored posts? Well, they are basically blog posts or articles written by a blogger for a fee which the sponsor normally pays in advance.

Blogging is becoming a big business in Nigeria as some people now do it full time and earn a live-able income from it. Big time bloggers in Nigeria who have a lot of traffic tend to make a good income even from just their sponsored blog posts but even small time bloggers too are not entirely left out. It is probably much easier to just make money on autopilot by publishing a lot of posts on your blog and use pay per click adverts from Google adsense but it can be a bit confusing on how much to charge when making posts requested for by an advertiser.

There are many companies in Nigeria who want to get more publicity for their company products or services on the internet and one of the things they normally do is request for bloggers to help them spread the word. Given that this is a good money making opportunity for Nigerian bloggers, the question to be asked will then be based on how much should be charged for that service they are offering.

How much should a blogger charge for making a sponsored blog post in Nigeria?

My candid answer is that the rate or fee could be based on any of these 2 important factors which are 1. Unique visitors or 2. Subscriber base.

Unique visitors refers to the number of different IPs and most likely the number of different eyes that view the blog. It could be based on a daily, weekly or monthly basis. The higher the number of unique visitors the blog currently gets, the higher the Nigerian blogger should charge for a sponsored post.

Subscriber base on the other hand refers to the number of people who have subscribed to the blog to get updates such as through their email. The subscribers would normally be update each time that blog makes a new post and that includes the sponsored post. Similary, the higher the number of subscribers, the higher the rate for sponsored post.

In any of the above cases, the factors should be verifiable by a third and independent party such. Bloggers would do well to make use of third party reporting platforms such as ones linked to Google analytics(e.g. SeeTheStats) and Feedburner(to prove subscriber base).

Some advertisers may however base their offer for sponsored posts on other third party traffic reporting sites like Alexa or Similarweb. If they do make an offer to the blogger, the blogger can decide whether to accept or reject the offer or make a counter offer.

It's normally good for a Nigerian blogger to decide beforehand how much he/she wants to charge for sponsored posts and it's normally good to charge based on how much influence your blog has on the web. An upcoming blogger may decide to attract all and sundry by charging just N1,000 for a blog post while a more professional and well established blogger may decide to charge N50,000 per blog post. It all really depends on how well you've established yourself.

If I were to comment objectively, I would say that it's recommended that a blogger should charge N1 for every single unique visitor he gets per month or subscriber the website already has. That means that if a blog was getting 10,000 unique visitors per month or has 10,000 blog subscribers, then you could charge N10,000 per sponsored blog post. It's a reasonable pricing strategy to start at least to encourage more advertisers to patronize your blog. You can however increase the rates as the number of advertisers pile up and are practically begging for your service.

If you are a Nigerian blogger, how much would you charge per sponsored blog post?