How to advertise online at Multidox using Google adwords

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Posted by Felix Okoli on Tuesday January 11, 2011 at 11:55:56:

Although there is a brief on advertising options at www.multidox.org/advertise.html, I just thought I should key in more details on how to advertise online at Multidox using Google adwords site targeting.

Google adwords site Targeting
Site Targeting is an advertising option at Adwords that allows advertisers to display Google ads on selected or targeted websites. Ordinarily, with adwords, you can advertise online on all of Google networks which includes search results on Google and partner sites, mobile, web and other platforms but using advanced options, you can also select the particular site or group of sites where you would prefer your adverts to be shown.

Benefits of using direct placement ads
- You only pay per thousand impressions and not on a per click basis
- It would reduce your overall advertising cost since you are not advertising across all Google networks
- It brings in more targeted traffic for instance if people are searching for an item and Multidox comes on tops, it would avoid random unnecessary clicks, as they can read a little about it at Multidox before finally deciding to go to your site to patronize the product or service
- It can help bring i more genuine customers
- It reduces competitor's bidding against your ad since it wouldn't be exactly on Google's homepage
- It is a smarter way to advertise since most people only know and use pay per click
- You can set your daily budget and how much you are willing to pay for one thousand displays/impressions

What you will need
To be able to use Google adwords and its site targeting option, here are what you will need:
- A valid credit card account
- A Google adwords account. You can sign up at adwords.google.com
- Create the ad Campaign

How to set up your Ad Campaign
If you are interested in advertising at Multidox using Google adwords, here is what you will need to do to set up your ad to start displaying in minutes:

1. Go to adwords.google.com and log in

2. Click on New Campaign

3. Under Location and language, you may select Nigeria if you prefer only Nigerian visitors and then English if you prefer only English speaking visitors

4. Under Network, Select Let me Choose
- Deselect Google search
- Select display Network

5. Under display network: Select relevant pages only on the placement and audiences I manage.

6. Under Bidding and Budget: Select focus on impressions
- Enter your Daily Budget e.g. $25.00 or $5.00 per day
- Click on save and continue

7. Under Create Ad group, edit your ad
- You can leave the default ad name as Ad Group #1
- Under create ad, you can select text, Image, video/sound and wap mobile ad
* Best to select text ad which works best on most sites
- Under Headline: enter your ad title e.g. Original Nokia phones for Sale
- Description: Describe the ad in a few words
- Display url: Enter the url you want displayed e.g. www.yoursite.com
- Destination url: The actual destination url for your website e.g. www.yoursite.com/nokia

8. Under Placements: Enter multidox.org or the exact web page where you want the ad to show e.g multidox.org/blog/2/messages/70.html

9. Enter your Default bid/cost which is supposed the be the maximum you are willing to pay for each thousand impressions e.g. $1 or $5. It is like the bid you pay for on a pay per click but this one is based on paying per thousand impressions so you may set this at say from $1

10. Click on Save and you advert should start showing in a few minutes.

Comments:
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