Using Google Adwords in Nigeria

When it comes to internet advertising(a.k.a. online advertising), Google Adwords is one of the most popular being used worldwide and the trend is already growing in Nigeria.
Google adwords is all about getting adverts on the Google network and it goes just beyond Google.com, including 3rd party partners with Google. The good thing about Adwords is that it allows you to do a lot of things which other online advertising platforms may not allow you to do.

Advantages of Google adwords over other advertising services
Google adwords has a lot of tools which other online advertisers don't and some of these includes
- Selecting a daily budget
- Selecting a particular website or group of websites to display your ads
- Choosing whether to pay based on clicks or impressions
- Start advertising from as low as $0.10
- Opening account balance of at least $10
- Choosing text, image or flash ads

The rise of online advertising in Nigeria
Even though it's a relatively new niche, there are already a lot of internet advertising companies in Nigeria which offer you the ability to advertise online using platforms like Google, Yahoo and even Facebook. There are a growing number and what they offer to people is the ability to target Nigerians in cyberspace and they are already a lot of advertisers using this medium. Examples of some companies I have noticed in Nigeria using Google adwords to promote their products include MTN, Etisalat, Glo, Nokia, Gulder and other Nigerian companies. Even political groups and campaigns are using adwords to promote their candidates such as on the ACN and PDP, so almost very sector of the Nigeria is using Google to connect to Nigerians.
So if you want to advertise online using Google adwords, you could do so directly with Google and pay in US dollars or you could order for an ad campaign using any of the few internet advertisers in Nigeria who would help you get targeted traffic to your website, product or service.

How to advertise with Google in Nigeria
To be able to show your internet ads on the Google network, you can do so by connecting with Google adwords and signing up as a member. You could then deposit some funds into your account using a Nigerian issued credit card and then create an ad campaign that will be published on Google's search results and the many third party networks that you prefer.