How to advertise on the internet in Nigeria

Disclosure: This post may contain affiliate links which may earn us a commission when you click on them.

Posted by Felix Okoli on Saturday August 13, 2011 at 9:20:2:

Internet advertising is growing in Nigeria as people are beginning to see the benefits of investing into such type of online advertising. Internet advertising may even be said to be more effective in the long term than tv or radio advertising. You could only imagine the number of people who use the internet in Nigeria and even though it is not yet up to 50% of the population of the most populous black nation, it still has the highest number of internet users in Africa according to a 2010 report on ICT growth.

What benefits does internet advertising give to advertisers?
- A 24-7 presence to a large marketplace
- Increased traffic to your website or offline business
- Higher turnover for companies
- Ability to get more people power

Even politicians at the last presidential election were mostly using internet advertising and you really need it if you want to connect more with Nigerians in the 21st century. The world is changing and people are moving from tv to the internet.

So how does one advertise on the internet in Nigeria?
Well, in terms of the cost, you can use:
- Free advertising
- Paid advertising

Free advertising/Almost free advertising
Involves making use of free online resources to get your message heard. You can do this for free by making use of classified websites in Nigeria which have high traffic. Another way to promote your business with internet advertising is by getting a free public account with a site like facebook, Linkedin or other popular site.

Paid advertising
This involves putting your money where your mouth is. It tends to give faster results over a short period of time but it needs financial resources. You can do this by investing in advertising networks like Adwords, Ad dynamo, adplacers, Bidvertiser. You may also get an internet advertising firm in Nigeria to manage the job for you. There are many rising internet advertising firms now in Nigeria. You should choose a plan that is based on a monthly or periodic budget. You can start with $100/month or $10/day campaign for your adverts.

Comments:
Re: How to advertise on the internet in Nigeria Posted by mayowa on Sunday October 2, 2011 at 10:56:3:

This is true, more Nigerian companies are switching to online advertising, and rightfully so too cause with google's report that predicts internet access in Nigeria (via mobile devices)to raise to 90% by 2015 it is obvious that no other advertising media has or would have a greater reach in the nearest future. And with web services like flymyads.com online advertising is now easier and more convenient for the average Nigerian

Re:2012 Soccer Trials/Tournament Posted by Ikechukwu Emmanuel .F. on Thursday March 8, 2012 at 23:31:40:

Dear Friends,

It is our pleasure to write and inform you about our trials/tournament
coming up on the 25th through the 31st of March 2012 at UNEC
Artificial turf, Enugu State,Nigeria.

We hope to see and welcome you with teams and players from all over Africa, we hope teams under your jurisdiction and players
alike will participate in the two categories of individual trials for players and the tournament for team,European scouts are coming to pick players by themselves from major clubs in Europe and our National team coaches will all be coming to select players for national call up/camping .

We encourage you to register teams under your team or players and participate to avoid late registration which attracts a penalty.

I thank you for your interest in our tournament and wish you all safe
trip to Enugu and back to your various domain.

See you at Enugu for more information please visit our website below
or call our 24 hours customer care number.

+2348055402360
website:www.cnigerialimited.com

Regards.

C.N.L 2012 Trial Organizers