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Posted by
Felix Okoli on Monday August 15, 2011 at 9:28:41:
The internet is providing many opportunities for people who want to make money online. Apart from just having websites that draw traffic by providing people with information, web owners can also make use of online videos to drive more traffic on the web.
Internet videos are one of the most effective ways of captivating the interests of web users as it help to deliver messages by means of animation and audio. I had writtern about
how to make money online with videos before but that dealt mostly with making use of Youtube. Now I just want to write a bit on monetizing videos in general
Ways of monetizing online videosThere are 2 main ways I know you can bring in some money with internet videos and these are:
- Video publishing
- Video sharing
Video publishing This involves making videos publicly available on the internet. It normally has to do with creating and uploading the video to a public site so that the rest of cyberspace may have access to it. There are a lot of sites that allow you to make money just by creating your home video. A couple of home video producers like in Nigeria's Nollywood are making use of channels on Youtube to make money with their videos. You would need to sign up with a site that gives you some credit for uploading your videos. If you want to make money with this method, you would need to create your own original videos and not copy other people's work. Your video has to be original and
People who make money with this method on Youtube do so by signing up as a partner but Youtube requires that you have a lot of subscriber views first before becoming a partner. They would be able to make money based on clicks and/or impressions. There are a couple of such Video publishers who are already celebs in their own way, have millions of followers and make more than $10,000 monthly just from this method alone.
Video sharingThis has to do with making use of online videos on your website. Most published internet videos tend to allow the public to use and embed code to share their videos on other portals other than where the video is published. You can make use of blog and web communities to share such videos by copying and pasting their codes on your site. How you make money with such videos is not exactly direct but based on the traffic it finally brings to your site. Since you don't own the video, you can't use it directly to make money but you only make use of it on your site to captivate your visitors. Assuming you were running a forex blog focusing on tutorials, you can make use of the numerous videos about forex trading on sites like Youtube and metacafe to demonstrate to users how to do what you have just written about in practice. Another example is entertainment blogs where a blog is setup to make reviews about the lastest songs, the blogger doesn't own the videos but he shares the video on his site to users and allows them to make comments. The bottom line is that it helps bring traffic to the site and you can then make use of the traffic to make money by including affiliate links or ppc advertising close to that video. Most video blogs don't really upload videos, they just blog about them.
SummaryIf you want to be successful with online video business, you would need to provide helpful videos to your users. If you already have an informational website that has a good traffic, you can create a video based on such popular topics to help your users better and still promote your video publishing skills and potential to make mony from it. The video doesn't have to be too spectacular but it just needs to be satisfying to what your visitors are seeking for.
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