Mobilizing a site can increase your pay per click earnings

I have a a niche site that receives a lot of traffic from mobile visitors. Most of those visitors as I have discovered by using Google analytics make use of web browsers like Opera mini. For a while I've been running pay per click ads on that site but it has not really translated to good income despite the traffic it receives on a daily basis.

When compared to other sites with similar traffic, I tend to earn less and let me give an example. I have a first site that receives a traffic of 1600 page views per month and it makes $8 while this particular site gets a page view of 1700 but makes only $4 per month.

In the first scenario, my main visitors make use of internet explorer and I get an average of $0.005 per page view but in the second case, the main visitors make use of opera mini and I earn a lesser average of $0.002.

Lately, however I noticed that my earnings per page view has increased after mobilizing my site using a mobile sniffing script. This script helps detect browsers first and then feeds them a mobile or desktop version of that website. For the mobile website, I've made use of mobile ads while for the desktop version I've made use or standard full desktop ads.

Initially, I tried creating two versions of my website using two different urls but it seemed that mobile visitors also tend to get sent to my desktop version from search engines. However after setting up the mobile sniffing script, I've been able to make sure that mobile visitors get a mobile page while normal visitors get the standard desktop page and I'm happy for this.

Currently, my earnings per page view from the particular niche site has increased to $0.007 from an initially lower point of $0.002.

This makes me to conclude that making your website mobile friendly can increase your income and traffic in the long term and one tip I have to offer is to make use of methods that don't necessarily create two urls. You can make use of a single url for mobilizing your website.