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Disclosure: This post may contain affiliate links which may earn us a commission when you click on them.
Posted by
Felix Okoli on Wednesday January 1, 2014 at 18:5:38:
Personally, I won't advise promoting an affiliate program by paying for online advertising on search engines since there are no guarantees that people will buy after clicking on your ad. However, you can make some good money using this method if you know how to best optimize your campaigns and make it also effective.
One of the main methods being offered by Konga's affiliate program for promoting your affiliate link is by making use of search engine marketing and one of those methods involves making use of platforms like Google adwords.
As you might have noticed already as a Google user, there are a lot of adverts you get to see on Google besides the search results. These adverts normally appear when people search for items like Laptops, shoes, clothing and mobile phones or even online shopping.
You would see a lot of links with some pointing to several online shopping websites in Nigeria, Konga inclusive. They mentioned in their affiliate program that using programs like Adwords is one way through which you can promote your affiliate link. How does this really work?
Well, Google adwords is basically Google's online advertising program that lets advertisers place their adverts on Google's search engine as well as publishing network. You can make use of Google adwords to also drive traffic to your affiliate landing page if you have an account.
How to do it
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- First of all, go to adwords.google.com and sign up
- Ensure that you are also signed up as an affiliate ro Konga
- Copy your affiliate link from Konga
- Add some funds to your Adwords account e.g. $20
- Create an ad campaign from within you adwords account targeting a particular product e.g. Ipad mini
- Use your affiliate url as destination url
- Use your display url as konga.com
- Write a bit of description in the advert
- Enable display on Google search engine. You may also disable it from showing on third party sites
- Set a pricing per click for the ad e.g. $0.10
Now you ads will be live and when your bidding is accepted, it would display when people search for keywords like "buy ipad in Nigeria" e.t.c.
When using paid advertising to drive traffic to your Konga affiliate link, ensure that it is actually profitable for you so that you don't end up spending too much in order to earn too little.
You can link to specific products on Konga from Google adwords by making use of the dynamic url linker in your affiliate account. Konga pays as little as 3% for electronics and as high as 9% for fashion items.
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